Many of us have been lead to believe that frequent and generous applications of chemicals are required to grow a lush, green lawn. But it's just not so.
 
With a modified approach and a tiny bit of patience, you can enjoy a beautiful lawn that will hold its own against any other on the street, and is also safe for people, pets, songbirds, butterflies and the environment at large. There's no need to choose one or the other.
 
Chemical fertilizers make lawns turn green and stay that way with large doses of nitrogen. Similar to the way a huge helping of sugar will spike a person's energy, these nitrogen jolts are intense and short lived. The treatments must be continued at regular intervals indefinitely to keep grass and other plants appearing attractive. And while looking like the picture of health, grass pumped up this way often suffers from underdeveloped roots and weak stems, making it vulnerable to disease, insect infestation and stress caused by drought and extreme temperatures.
 
By contrast, organic lawn care relies on creating strong, healthy soil which in turn provides plenty of nutrients, the ability to hold moisture and a structure that's ideal for supporting plant development and growth. Teeming with tiny organisms that break down organic material into beneficial building blocks and make nutrients available for uptake by plants, organic soil is a self sustaining circle of inputs and processes.  

The best long-lasting approach for creating thick, emerald lawns focuses on increasing the nutrients available to grasses and creating soil texture that allows plant roots to breathe, absorb minerals and grow. John & Bob's Soil Optimizer was developed to do both.

With "true humus"* from fully decomposed subterranean organic deposits and essential soil additives like soluble calcium and iron, Soil Optimizer creates organically healthy soil that provides the essentials all plants need to thrive.

To create beautiful lawns and thriving landscapes simply apply John & Bob's Soil Optimizer at the rate recommended on the bag.

Soil Optimizer may be broadcast by hand or spread with a hand held or push rotary spreader (rather than the drop style) using a #3 setting. There is no need to turn the soil or dig Soil Optimizer in; simply water your lawn after applying.

Soil improvement will begin to occur immediately, although at a level that won’t be apparent to the naked eye (the worms will notice, though!). Give your landscape 60 to 90 days, however, and you'll start to see results in the form of stronger, greener, more disease resistant plants.

Apply John & Bob’s Soil Optimizer twice a year, typically in spring and fall, for soil that continues to improve steadily season after season.

Soil Optimizer feeds and attracts soil micro-organisms and it coats the individual clay particles which improves the all important exchange of air and water. This sets the stage perfectly for the introduction of micro-organisms (the agents of nature) which are provided by Liquid Biotiller and Microbes & Minerals.