The basic concept behind John & Bob's GrowGreen line of smart soil products is that healthy, organic and natural landscapes start with healthy soil.

There are four components to healthy soil:

A structure that is loose, and retains water and nutrients to support the development of plant roots.

Beneficial bacteria that "digest" the organic matter in soil and produce the nutrients that plants need.

Higher micro-organisms, such as fungi and protozoa, which eat and break down dead leaves, grass and other plant material into plant nutrients and more food for the beneficial bacteria.

Broad spectrum nutrients in the form of minerals and fully decomposed matter (humus) for plants to absorb.

Our GrowGreen line is the first to offer a comprehensive and integrated way to create a natural and organic oasis around your home. It provides even the poorest and most heavily damaged soil with a healthy, fresh start.

Don't be fooled by claims that organic fertilizers alone do the trick. They do nothing for the soil and provide only a temporary boost to lawns and plants (like sugar does with a child) – one that has to be repeated more and more frequently to be effective.

If you truly want a lush landscape that is earth, kid and pet friendly, create healthy soil first and Mother Nature will take care of the rest.